Maisha oversees communications and marketing activities at Dawn, with a focus on driving performance and network engagement across our digital channels.

Before joining us, Maisha led the day-to-day management of content marketing for the credit services arm of Tide business bank. Prior to Tide, Maisha worked at FinTech Alliance, a community hub platform for UK fintechs.

Maisha holds a BA(Hons) in English Language and Linguistics from King’s College London.