Qogita is a London-based B2B wholesale marketplace, connecting wholesalers and manufacturers largely in the health and beauty sectors, allowing for the discovery of new vendors and access to the best prices available in the market.

The company offers a rich catalogue of products, brands and categories sourced from multiple geographies. The platform’s tech automatically allocates buyer orders to different sellers, taking into account seller preferences around price, minimum order values and shipping costs. Sellers handle fulfilment, but Qogita’s platform provides tracking and invoicing.

As part of the marketplace, Qogita provides a suite of analytics and workflow tools that aim to help buyers make smarter procurement decisions (e.g., taking into account retail gross margins by SKU, routing orders to most suitable suppliers). On top of the marketplace, Qogita offers short term credit for buyers to manage cash flow and insurance for shipped goods.

Founded in London in 2021 by Danny Toledano and Yaniv Toledano, the company has quickly grown to 75 employees in 12 countries and has buyers across 28 countries in Europe and the UK.