Founder (and football fanatic) Asaf started Minute Media to create more engaging, authentic sports content – created by fans, athletes and coaches, not journalists.
Minute Media’s platform powers user-generated content from its own portfolio of sports and entertainment brands, including The Players’ Tribune and FanSided – built organically and through acquisition. Latterly hosting and monetising third-party publishing partners’ content out and bringing in content from other creators has been a major source of growth.
The company has established itself as a major player in the new generation of online publishing, empowering both creators, traditional publishers and audiences alike.