Mr Beecroft brings a wealth of investment expertise to Dawn Capital born from a career spanning more than 25 years as a global leader in venture capital and private equity investment.

Adrian Beecroft has a degree in physics from Queen's College, Oxford. Following graduation in 1968, he worked for ICL in the computer industry for five years. In 1974 he went as a Harkness Fellow to the Harvard Business School, graduating in 1976. He then joined the Boston Consulting Group in London. He became a Vice President of BCG Worldwide in 1982.

Mr Beecroft joined Apax in 1984 when it had £10m under management. He helped indentify and evaluate opportunities, and negotiate and close investments in promising early-stage, high tech businesses.

As Apax grew, Mr Beecroft assumed responsibility for the London office and approval of all investments. He played a major part in the international expansion of the business, which now has over $20 billion under management with over 150 professionals in eight countries. For many years Adrian was Apax’s Chief Investment Officer, and recently retired from his position as Senior Managing Partner. He was Chairman of the British Venture Capital Association in 1991/92 and has represented Apax on the boards of over 20 private and public companies. He was elected to the BVCA Hall of Fame in 2009.

Adrian Beecroft is a sponsor of the Beecroft Institute of Particle Astrophysics and Cosmology at Oxford University. He is also a joint sponsor of the Oxford Academy, and Chairman of the Cricket Foundation. He is a Fellow of the Institute of Physics and an Honorary Fellow of the Queen’s College, Oxford.

Norman co-founded Dawn Capital in 2007. Since that time he has invested in several of Europe's leading Saas businesses including Mimecast and Order Dynamics, and in B2B/B2C e-commerce businesses Gelato and Miinto.

Prior to Dawn, Norman was Partner at the Reuters Greenhouse Fund, Reuters Plc’s global technology VC fund. At Reuters, Norman co-managed one of the largest corporate technology funds that invested over $450M in over 80 early, mid and late stage companies globally.

In 2001, Norman and his fellow partners acquired the Greenhouse Fund and subsequently sold companies in the online media/advertising sector (Advertising.com (to AOL), Forbes.com (to PE buyer), Bitpipe (to TechTarget), Moreover (to VeriSign)), internet services (WhereOnEarth (to Yahoo), UltraDNS (to NeuStar), Radialpoint (to TA), Investis (to PE buyer)) and software (Packetvideo (to NextWave), ID2 (to Sonera), Metamerge (to IBM), Persistence (Nasdaq IPO, now PRGS).

Prior to Reuters, Norman worked at Bain & Company in London, initially in the Telecoms practice and then the Private Equity group.

Norman is a graduate of Stanford University with dual BS and BA degrees in Engineering and Economics and holds an MBA with distinction from INSEAD business school.

Joyce focuses on Enterprise Software across Europe.

Before joining Dawn in 2017, she was a Senior Associate and part of the Founding team at Columbia Lake Partners, a London-based fund seeded by the partners of Bessemer Venture Partners to provide growth loans to Series A/B European technology companies. Prior to this, she worked as a Data Scientist at London-based TRULY Experiences. Before moving to the UK, Joyce lived in the US while working at Ares Management in Los Angeles and in the Leveraged Finance team at J.P. Morgan in New York.

Joyce graduated with a Bachelor of Arts (BA), Honours Business Administration (with distinction) from the Ivey School of Business, Western University in Canada. She is a member of the Organizing Committee of the C100UK, the London Ivey Chapter Alumni Board, and Founders of the Future.

Henry focuses on B2B software and FinTech throughout Europe.

Previously, Henry worked in consultancy for clients in financial services and the public sector, where he was involved in digital transformation of government. His experience includes working within agile product teams and on cyber security strategy.

Henry holds a PhD in Classics from Oxford, where he concentrated on Greek literature.

Haakon started Dawn Capital with Norman Fiore in 2007. He has extensive investing, operational and venture capital experience. As an entrepreneur, he co-founded Self Trade – an online sharedealing platform – and acted as the CEO for the highly successful British part of the business and was a member of their European Executive Board. Self Trade was floated in April 2000 and then sold in October 2000 to DAB (a subsidiary of HVB of Germany) for €911M.

Haakon has served on the boards of Self Trade and Wonga.com amongst others, and currently represents Dawn’s interest at Conversocial, Crate.io, LeadDesk, Minute Media and Neo Technologies.

Prior to formalising early stage investing at Dawn, Haakon worked with early stage companies from their first commercial efforts through to managing accelerated growth, often by serving as an interim manager or board member. They include G-Cluster (sold to Softbank Broadmedia) and Lateral Logic (sold to Electronic Arts).

Mr. Overli studied Mathematics at the University of Oslo and holds a B.A. (Hons) in Economics from University of Durham.

In his investment-banking career when the world was covered in ice, Haakon was a Director and Co-Head of Technology Investment Banking at ING Barings. Prior even to that, Haakon worked for JP Morgan in the M&A departments of New York and London.